John Caddy Man Saville
Your Brand Ambassador
Why use a Brand Ambassador?
The power of suggestion is an incredible thing. Still, we take some suggestions more seriously than others, depending on how credible we deem the source of the favorable mention.
A recent survey indicated that 83% of survey respondents concluded that they are more convinced by the recommendations made to them by those they know and trust over recommendations made via traditional advertising, according to Nielsen's 2020 Global Trust in Advertising Report.
This is why companies are now using brand ambassadors more and more as a conduit to channel the potential of this marketing gold mine.
Trust and credibility are decisive in being an outstanding brand ambassador. Again, this is why many companies prefer outside Brand Ambassadors to have a concrete network of people who trust them and will be receptive toward brand promotion.
As your Brand Ambassador, I am available for face-to-face interactions. Whether representing your company at a formal event or just talking to someone in the grocery store about the brand you are repping on your shirt, a brand ambassador is constantly expected to engage with the community in order to generate brand awareness. Thus, it is crucial for an ambassador to know everything about your brand, so we can be sure to always represent it positively.
Overview of what I do as
Your Brand Ambassador
As your Brand Ambassador, I am responsible for promoting your organization’s products or services.
I can be the "face" of the brand, a tastemaker in your business communities.
My responsibilities include, but are not limited to, the following:
Representing the brand positively in a multitude of settings
Assisting in content creation (ie. writing blogs, newsletters, product reviews, etc.)
Participating in event marketing
Generating brand awareness through word-of-mouth marketing
Being an opinion leader in your community
Providing feedback and insight on new products/services
Promoting the brand via social media, video production, TV and radio Advertising
On top of that, I can also represent your company at specific events, where you may perform product demonstrations or give away sample products.
Historically a brand ambassador is typically a celebrity or someone with a good amount of name recognition.
John Caddy Man Saville is an award-winning radio personality who’s been in the business for many years and is currently on-air for iHeart radio with Hartford’s Country 92.5 and The River 105.9.
John is also a well-known professional entertainer who has long given back to local events as an emcee/DJ through his company, John Saville Entertainment.